Change in Plans

I shared my ideas for a men's beard care company with my son. Apparently, I wasn't alone in recognizing the opening in this market segment. However, my son suggested the company should not only offer natural beard care products, but also an entire line of men's personal care products like shampoo, soap, skin moisturizers, and deodorant. He said he was "All in" on creating the company with me and would do some more research.