Discovering How Big This Could Become
Formulation research reveals that the biome concept can support far more products than we originally imagined.
The more time we spend reviewing formulation concepts, the more possibilities we discover.
Initially, we assumed Men's Biomes might support just a few products.
That assumption didn't last very long.
As we organize ingredient research and formulation ideas, we are building concepts across multiple categories. Bar soaps appear naturally suited to the biome concept. Shampoo formulations are taking shape. Beard oils are showing strong potential. Additional categories are emerging as well, including beard balms, deodorants, lotions, oral-care products, and more. The formulation library now spans numerous product types across the Nordic, Desert, Tropical, and Nautical collections.
One realization becomes increasingly important.
The challenge is no longer finding product ideas.
The challenge is deciding where to begin.
As founders, we are already starting to understand that focus may become more important than ambition. The opportunity is large, but success will likely come from introducing the right products in the right sequence rather than trying to launch everything at once.