Establishing the Nautical Collection
The ocean-inspired collection becomes one of the most distinctive parts of the Men’s Biomes brand.
The Nautical collection is finally finding its identity.
For a while, this category has been the most challenging to define. Oceans can mean many different things, and we spent considerable time discussing what we want this collection to represent.
Eventually the answer became clear.
The collection is not simply about water.
It is about coastlines.
Sea air.
Kelp forests.
Ocean minerals.
Salt.
Marine botanicals.
That perspective helps everything come together.
The approved Nautical framework centers on ocean minerals, kelp, coastal air, sea salt, marine botanicals, and clean water. The Wave icon becomes the collection identifier.
When we review the Nautical formulations, we see ingredients such as sea salt, kelp, sea oats, eucalyptus, and lavender appearing repeatedly across product categories.
The collection finally feels complete.
Nautical becomes more than an environment.
It becomes an experience.