Finalizing the Color System
The brand palette comes together and gives each biome its own visual identity without sacrificing consistency across the company.
Color is proving to be more important than we originally expected.
The right color can instantly communicate an environment.
It can also create consistency across every touchpoint.
As we continue refining the visual identity, the biome palette begins feeling complete.
Nordic is represented by a cool light blue.
Desert adopts a deep orange.
Nautical uses a dark blue and teal combination.
Tropical takes on a vibrant light green. The approved biome color system assigns unique colors to each collection while maintaining Dark Forest Green as the master brand color.
We also establish supporting colors including Warm Cream for backgrounds, Dark Charcoal for body text, and White for contrast and clean layouts.
The more we view the collections side by side, the more cohesive the company feels.
The color system helps transform ideas into a recognizable brand.