Realizing How Many Products We Could Create
The formulation library reveals just how broad the Men’s Biomes concept can become if we are not careful.
The product catalog is growing faster than expected.
Every time we review the development files, new possibilities emerge.
What starts as a discussion around a single product category quickly expands into a wide range of grooming and personal-care products. The formulation library already includes concepts for bar soap, shampoo, beard oil, beard balm, deodorant, body lotion, body mist, cologne, oral-care products, and more across multiple biome collections.
At first, this feels exciting.
Then it becomes intimidating.
The more products we create, the more we recognize a danger that affects many startups: trying to do everything at once.
We've begun discussing what a realistic launch might look like.
The challenge is no longer product development.
The challenge is focus.
The Men's Biomes concept is proving to be larger than we originally imagined. Now we need the discipline to decide what comes first and what can wait until later.